VoCê Purple Wash Blonde Color Shampoo is a purifying yet gentle shampoo designed to neutralize unwanted yellow and brassy tones while enhancing brightness in blonde, lightened, and gray hair. Formulated with highly concentrated purple pigments and blue malva, this color-correcting shampoo helps restore a cooler, more balanced tone without stripping or drying the hair.

Nourishing botanical oils and extracts work to moisturize, smooth, and add shine, leaving hair refreshed, vibrant, and visibly brighter with continued use.

Details

• Neutralizes yellow and brassy tones
• Enhances brightness and cool tones
• Purifies while remaining gentle on hair and scalp
• Helps maintain salon-fresh color
• Adds shine and smoothness
• Safe for color-treated hair
• Ideal for blonde, lightened, and gray hair

How to Use

Shake well before each use. Apply to wet hair and massage evenly from scalp to ends. Leave on for up to 5 minutes, then rinse thoroughly. Repeat for additional brightening if desired. Follow with Purple Rinse.

Pro Tip:
Use daily until your desired brightness is achieved, then alternate with your regular shampoo to maintain tone.

Ingredients

Key Ingredients

Blue Malva
A natural dye with blue pigment that helps neutralize brassiness while soothing the scalp. Blue malva also supports hydration and softness in damaged or color-treated hair.

Lavender Oil
Known for its antibacterial properties, lavender oil helps support scalp health while promoting smooth, shiny hair.

Jasmine
Jasmine oil helps moisturize the hair and scalp, seal the cuticle, and reduce breakage while adding a soft, elegant fragrance.

Full Ingredient List
Water (Aqua), Cetearyl Alcohol, Behentrimonium Chloride, Isohexadecane, Capryloyl Glycerin/Sebacic Acid Copolymer, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, Echinacea Purpurea (Coneflower) Extract, Jasminum Officinale (Jasmine) Flower Extract, Hydrolyzed Adansonia Digitata Seed Extract, Malva Sylvestris (Blue Malva) Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Argania Spinosa (Argan) Kernel Oil, Bertholletia Excelsa (Brazil Nut) Seed Oil, Cocos Nucifera (Coconut) Oil, Lavandula Angustifolia (Lavender) Oil, Olea Europaea (Olive) Fruit Oil, Wheat Amino Acids, Laurdimonium Hydroxypropyl Barley Protein, Diheptyl Succinate, Stearamidopropyl Dimethylamine, Cocamide MIPA, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Guar Hydroxypropyltrimonium Chloride, Citric Acid, PPG-1 Trideceth-6, Panthenol, Sodium Chloride, Isopropanolamine, Isopropyl Alcohol, Tocopheryl Acetate, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Ethylhexylglycerin, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate*, Limonene*, Acid Violet 43 (CI 60730)

Ingredient Note:
Benzyl alcohol is used as a preservative. It is not the same as drying alcohols and does not release formaldehyde over time.

Why We Love It

This shampoo delivers visible toning results without sacrificing hair health. It brightens blonde and gray hair, smooths the cuticle, and keeps color looking fresh, luminous, and balanced. It’s a must-have for maintaining cool tones between salon visits and pairs perfectly with VoCê Purple Rinse for optimal results.

Formula Note

VoCê continually refine their formulations to meet the highest quality standards. Ingredient lists may update as research evolves. For the most accurate list, please refer to the product packaging you receive.